Technology, internet, online marketing and much more.
Wednesday September 8th 2010












Online customer satisfaction

Customer service should be one of the most important aspects of your online business. Just because your business is online does not mean you do not have to keep the customer service top notch. As a matter of fact, because your business is an internet business should drive you to make your customer service even better. Since you are operating in a field that is largely run by automation, probably why you got into it in the first place, you need great customer service to provide something tangible that separates you from your competition. It is this little detail that will turn a one time buyer into a lifetime buyer. Here are some tips and tricks that you can put into practice today.

You should always respond to any questions or comments in a timely manner. Try to get back to them within one business day if you can. And when we talk about responding, we mean a personalized response that comes straight from you. Do not send out impersonal, automated messages. A quick and personal response to comments, questions or even complaints shows that you really care what your customers. Suppose you had an offline business; would you keep people who called you on hold for hours before you answered their calls? It is not likely!

Ask your customers for feedback on your service, and use it. If it physically fits into your time constraints, responding personally to all emails that you are sent, including negative ones, will add another personal touch. Remember, negative feedback can sometimes be constructive and help you develop better products in the future. A personal e-mail that says “Thanks for taking the time to offer me feedback on my product” and talks about a specific point or two that they wrote to you about will go a long way to creating a buyer out of even the most skeptical site viewer. Furthermore, they will know that you value what they have to say and actually pay attention to it, so they will be more likely to bring their business back to you in the future.

From time to time, it is a good idea to give your customers something they do not have to pay for. Make sure you communicate with the people on your list by sending out more than sales promos, it is helpful to send out newsletters or other items. If you gain a reputation for only trying to sell to them, your e-mails are more likely to be deleted without being opened. If you show a willingness to give them value for nothing in return, they will start receiving your emails more willingly, though. You can also please your following by sending them updates on what other projects you know of that people are doing. This is going to show your customers that you care about what you are offering them and are not only concerned with the amount of money you will make.

When you start to look for ways to improve the way you serve your customers while working from home, you will see there are many things you can do. Remember, good customer service is not just for retail businesses. This is something to be aware of if you want to please your existing customers and get new ones. People like to be treated with respect. If someone who buys something from you feels that the interaction has been pleasant, that they have gotten a good deal and that they can feel secure in their purchase, then you have provided good customer service. It is not as hard as it sounds, keep the clients happy and they will make you money online!

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